Committed to the Greater Good
The Group has also created an ambitious tree and crop planting campaign that sees it purchase land to plant trees or commercial crops. The plantations are then handed over to charitable organisations. The initiative allows charities the benefit of regular annual income from commercial crops, and a big payoff when the timber matures in 10 to 15 years.
The tree and crop planting campaign serves the dual purpose of generating income while benefitting the environment. In 2015 alone, the Group planted over 100 acres of trees and commercial crops for charitable causes.